After graduating from the University of Alberta with a Bachelor of Arts, Tracey started her first marketing company and shortly there after took on the initiative to move away from the freezing winters and went west to Seattle. Now back and living in Calgary, she enjoys being a quick car ride away from the mountains and being back home, close to my family and friends. When she is not working she spends her time with her 3 pups and husband. Tracey also has a passion for music and art, both of which are always on the list to perfect.
What Tracey does at SO!
Tracey is the owner of Search Optimized Inc. with over 13 years of marketing experience spanning from small, to enterprise and global companies. She has recently moved back from Seattle WA, where she worked on the development of 2 in-house SEO programs, one at ZAAZ and the other at MSN Microsoft. While she was a vendor at Microsoft, she was a core contributor on the developed of an in-house toolset that was later integrated into today’s Bing SEO Analyzer (www.bing.com/toolbox/seo-analyzer). Her day-to-day consists of working on client consulting projects, which include SEO audits, editorial plus technical recommendation and implementation; online marketing consulting and training; site performance reporting; paid advertising; and competitor benchmark comparisons. Tracey is dedicated in educating clients to be informed about their owned, earned and paid properties online. She believes in empowering them to be thought leaders and to embrace social media plus content creation. Connect with +Tracey .
Tracey Woods (Nero)
Tracey has always been professional in her style and communication, she is extremly knowledgeable and is always available when you need her help. I’ve truly enjoyed working with Tracey!
I had the honor of working along side Tracey at MSN. Working with her had a huge impact with increasing my knowledge with SEO on an enterprise level, both strategic and technical. I was so impressed with her knowledge and insight that I continue communicating with her on a weekly basis to talk shop.
I have learnt a great deal from Tracey. Her immense knowledge in the SEO field helped us build key SEO features in the platform which were beneficial to MSN. Tracey has a passion to help customers and always strives for perfection in whatever she does. She is a natural problem solver and can think tactically as well as strategically which is rare.