Project Description

Trico Homes from Calgary, Alberta utilized Search Optimized Inc.’s Paid Advertising and SEO consulting services.

What we did for them

We worked closely with the Search Marketing team on improving their current digital marketing strategy. Over the course of a variety of projects we provided paid advertising consulting, search engine optimization (SEO), keyword research, content recommendations, social media marketing and training with online publishing best practices. Ultimately our primary objectives were to generate leads and get more out of their marketing and ad spend budgets.

The outcome

The PPC portion of our partnership has been able to maintain a stronghold on year over year traffic without any additional ad spend. We decreased the average CPC while increasing campaign click through rates (CTR). Our SEO services have proven invaluable with year over year increases in stats with site traffic and they have reported in the first quarter several records being broke in new site visits and online registrants.