Project Description

The Retreat at Jordanelle located in Park City UT, were in need of a website, SEO and setup and management of their paid advertising.

What we did for them

We worked closely with Nikki and Jeff Keye and team, from Home Builders Network , to help them increase leads and their online presence. We provided a marketing strategy that embraced search, social and paid advertising. In summary we provided website design, development, search engine optimization (SEO), keyword research, content recommendations, social media marketing, PPC setup & management, weekly & monthly reporting and training on online publishing best practices. The primary objectives were to generate leads; increase their online presence in both organic & social search and get the most out of their ad spend.

The outcome

The end result for the PPC portion of our work increased web traffic by 586%! We optimized their ad spend by decreasing their average CPC while maintaining CTR (click through rates). Additionally, they have reported record highs with online registrants. As their site matures, the overall optimization process will be an ongoing process and we’ll continue to utilize stats and strategic analysis to ensure excellent user experience and continued exposure via their content promotion in both search and social.