Home Builder – Renovator: Site Redesign, SEO, Social Media & Digital Advertising

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Home Builder – Renovator: Site Redesign, SEO, Social Media & Digital Advertising2018-01-01T11:37:15+00:00

Project Description

Prima Construction is a Calgary based home builder – renovator specializing in bathroom, basement, kitchen remodeling, renovations and construction. Manuel Morales, President of Prima Construction, oversees each project and is meticulous with each and every stage of our clients’ projects. They are quickly becoming a sought after renovator on those seeking to turn their homes into their dream homes.

What we did for them

We worked closely with Jesse L’Heureux, Manuel and Diana Morales, from Prima Construction, on building out descriptive, helpful content to help them develop and grow their brand online. We at Search Optimized worked on the redesigned of their site to ensure it was architecturally built with a strong foundation for search and the content and calls to action on-page were useful and usable for their web visitors with the end goal of improving their online presence. We provided search engine optimization (SEO), keyword research, content recommendations, social media marketing and training with online publishing best practices. Ultimately our focus was to generate leads and enable Prima Construction’s team to be effective with future blogging, social networking and successful in the promotion of their services across all forums online – such as Houzz, Linkedin, Google + and Facebook. At Search Optimized Inc., we pride ourselves in empowering our clients to take their online success to new heights under their control.

The outcome

A successful site redesign and migration in which we were able to report on an increase in index coverage and observing an increase in driving traffic to their domain and capturing leads both on specific marketing landing pages and generalized site pages.