Want the most out of your marketing budget? Need to generate more leads to make your quota?
Need to Drive more Online Conversions?
Our goal is to create profitable Advertising / Marketing (PPC) campaigns that increase sales, lead generation and your brand awareness online. We have partnered with Google’s Agency support to ensure your dollars are well spent.
You can’t afford to keep your ad creative in isolation. Your marketing campaigns should be developed with the entire customer experience in mind. We evaluate the relationship between your keywords, ads and landing pages to understanding your potential clients that convert and those that don’t.
Why Hire our Online Advertising Experts?
- We are dedicated in providing you with an effective marketing plan and strategy for your products and services while maximizing your budget.
- Ultimately your campaign is only as good as your ad copy, so we work hard to develop a customized strategy that creates actionable copy that resonates with your target audience and market.
Key Elements for your PPC (marketing) campaign we will optimize and manage for you:
What is Ad Creative?
The role of the ad is not only to get the user to click, but also to set an expectation of what the click will lead to on your site. Speak directly to their needs. Your ad copy is your messaging tool.
We apply industry keyword research and utilize data from your existing site traffic, competitor analysis and social listening to create ad copy that resonates with your existing and potential customers.
What is a Landing Page?
When someone clicks one of your ads, the landing page is to fulfill the promise of your creative.
We evaluate or help build landing pages that include an explicit call to action when visitors click on your ad.
We work with you to ensure you include relevant information and instruction on-page to get the sale or lead online.
What is a Conversion?
When someone completes a task or order on your landing page – this is a conversion.
We track what converts on your site and what does not. We review data to evaluate the effectiveness of your existing landing pages. Build – Tried – Tested – True.
What is Retargeting?
If visitors land on your site and do not convert, don’t fret you can now target that visitor with display ads.
We target sites and personas within the Google Display network to improve your ads exposure and best timing for those that have visited your site previously. We’ll work with your business to understand the most effective time to re-target your customers and improve on your conversion rate to capture those lost leads and / or sales.