This doesn’t mean you shouldn’t trust legitimate SEO services such as site and index audits, which include site recommendations and fixes (both for the technical and editorial components of your site). You should expect clear expectations to be established before you partner with a SEO agency (or contractor) in terms of what type of support you are to receive from them.
Start with the basics for SEO. Have unique page titles and descriptions for each of your pages along with unique content per page. Use appropriate markup on-page and ensure that all of your page elements are appropriately optimized so that your site is accessible for those using screen readers and search engines understand embedded objects, such as images, video as such.
First off you should understand what the goal of SEO is to begin with and realize that it isn’t simply to achieve top rankings but for you to increase your online traffic with the targeted keywords; that deliver a rich on-page experience for your web-visitors with clear and actionable paths for them to take in either contacting via a form or placing a product to a cart for check-out. Your true goal is to improve your site’s content, structure and overall performance in order to capture more traffic which may convert to leads (new clients).
Buyer Beware: SEO and Web Services should never include Social Bookmarking submissions, Article submissions, Press Release submissions, Blog submissions...etc. I am always amused when I get an email offering "top grade" SEO services which include [...]
What Do You Do with Undesirable Solicitation on Your Site? (below is a screen capture of the email I just got this afternoon) Personally I ignore most emails that come in pitching me on SEO [...]
Are you considering a redesign for your website? Or are you looking to build a new site for your company? Here are a few things to consider before you begin. 1. Purpose: what is the [...]
Learn from example but don't be tied down to another's "Rules to Engagement" with Social Media. Whether you are starting out as a newbie in the social space or been doing it for awhile, leverage [...]